Supporting eco-bicyclists

One news article reports "riding a bicycle is the new black".
Maybe so.
It's possible that many more people are on bicycles these days,
and more will join,
because of climate crisis information we are getting,
because gas prices are too high,
and because once you get on that bike,
you realize how much fun it is.

How might Bike Amici support new and returning bicyclists?

Would bicycle education be a good focus?
How many people know, for instance, that
statistically it is more dangerous to ride on the sidewalk?
How many people know, for instance, that
yes, bicyclists are supposed to stop for stop signs,
and definitely for stoplights.

And who knows what their rights are when they are
stopped by a police officer when they are on a bike?